Adam Bateson 

Vice President - Client Solutions 
Adam is a Senior Sales and Revenue Growth Leader with over 20 years of experience driving strategic sales execution across B2B SaaS, hosted solutions, and digital services. He has successfully led sales organizations in industries such as eCommerce, cloud solutions, cybersecurity, DevOps, AI/ML, ERP, and system integration. 
 
With a strong track record in optimizing go-to-market strategies, and managing complex deal cycles, Adam has worked with both high-growth companies and established enterprises including IBM, SAP and Dell Technologies. He specializes in aligning sales, marketing, and customer success functions to accelerate revenue, improve pipeline efficiency, and enhance forecasting accuracy. 
 
Currently, he is focused on US strategic client solutions at Procure4, leveraging his expertise in relationship management and business development to drive repeat business and new project opportunities. Passionate about data-driven decision-making Adam continuously seeks innovative ways to unlock growth potential and create long-term value. 
Outside of Work: 
Adam enjoys quality time with his wife, three kids, and their dog. He stays active through sports, with a particular love for skiing, and enjoys experimenting with new recipes in the kitchen and tending to his garden.