Founded in 2019, Dr. Oetker Hospitality designs creates and rolls out restaurant concepts that support and cater to the parent company Dr. Oetker, a German multinational giant renowned for its baking goods, desserts and frozen pizza. Their latest project is a pudding concept called pudu pudu that transforms pudding into edible art. With pudu pudu, Dr. Oetker introduces a disruptive and innovative concept that perfectly showcases its world-class hospitality experience.



Dr. Oetker Hospitality is a small subsidiary with a team of nine, tasked with launching two new food concepts– pudu pudu in the US and another concept in Germany- in the middle of a global pandemic. With COVID restrictions, only the managing director, Florian Schneider, could be on the ground to oversee and manage the rollout of pudu pudu. As a foreign entity, Dr. OetkerHospitality needed a trusted US partner with deep expertise in hospitality and strong relationships throughout the supply chain network
to give them more leverage and add capacity to the team.



Dr. Oetker Hospitality initially hired Procure4 to manage the procurement and supply chain for the launch of their first pudu pudu store. Procure4’s extensive industry knowledge, holistic approach and exceptional work ethic quicklyearned them Dr. Oetker Hospitality’s full trust. The project evolved into an end-to-end solution withProcure4 handling the construction process for their second and third locations. Procure4 managed everything from negotiations and the hiring of all contractors to full procurement and supply chain management, which includes every function and product required to build and operate a store, with the exception of human resources, accounting and marketing.



Procure4 successfully helped Dr. Oetker Hospitality roll out pudu pudu from prototype to a second and third store at a fraction of the projected CAPEX. Through smart negotiations and their unique approach to procurement, Procure4 lowered cost and supply to rollout level. The model is now ready for expansion and Procure4 will manage and oversee the construction of pudu pudu’s fourth and fifth stores.

Testimonial from Pudu Pudu

I don’t consider Procure4 a third-party provider anymore, but a department of Dr. Oetker Hospitality because of how responsible they feel for the success of our business. I’ve worked with many third-party providers and I know that this is uncommon. In my mind, they do more than they are paid for and I fully trust them.

Managing Director, Dr. Oetker Hospitality

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