SUCCESS STORY
Rapid Sourcing for UK Coffee Brand’s Successful Expansion into the US
- Sourced over 300 items to deliver a scalable, brand-coherent US market expansion
Outcomes
BACKGROUND
The brand was looking for US food & beverage industry expertise, in-country resource, and culturally aligned partners to help its UK team source products that were in line with its trend-breaking standards for an initial three sites, with plans to expand further.
the challenge
Expanding into the US presented several challenges for the chain. Entering a highly competitive and mature coffee market meant they needed to differentiate their brand while maintaining the quality and values that had made them successful in the UK. Navigating unfamiliar regulations, supply chains, and logistics added complexity, as did the need to identify reliable in-country suppliers and partners who could support a consistent product offering across multiple states. With ambitious plans for growth, the company also faced the challenge of balancing rapid expansion with operational discipline to ensure its distinctive customer experience wasn’t diluted.
SOLUTION
The brand appointed Procure4 to expand procurement capabilities through a strategic, data-led approach.
- Reviewed the full menu to tailor offerings to the US market
- Shortlisted 12 suppliers
- Identified a distribution partner to support the launch and future expansion plans
- Negotiated a highly-competitive supplier contract based on Procure4’s recommendation
P4113
“Expanding into a new market is always a challenging step for any business. The knowledge and resource support that Procure4 were able to provide was absolutely critical in enabling us to launch our business in the US I would fully recommend them to any company in the Food & Beverage industry looking to make a similar move”
Client Sponsor